HUGO BOSS is a global leader in the upper premium apparel market. With some 14,000 employees around the world, the German Group develops and sells high-quality fashions and accessories for women and men under its BOSS and HUGO brands. Its products range from classic contemporary apparel, elegant evening fashions and casualwear through to shoes, leather accessories and licensed products including fragrances, eyewear and watches. Today BOSS and HUGO products are available in 127 countries around the globe.
The Group has set itself the objective of continually increasing the appeal of its brands. To convey brand values such as dynamism, perfection and precision in an ideal way, the sponsorship activities of its BOSS brand focuses on premium sports such as soccer, golf, motorsports, and sailing.
The brand has sponsored Alex Thomson Racing as Title Partner for more than 15 years, making their partnership the longest standing and most coveted in the sport of sailing. During this time, Alex Thomson Racing have broken multiple records and achieved countless accolades with the ‘HUGO BOSS’ racing boat.
BOSS outfits skipper Alex Thomson and his team with high-performance clothing for every conceivable type of weather, as well as dressing them with high-fashion apparel for all formal events and functions.
Nokia creates the technology to connect the world. Powered by the research and innovation of Nokia Bell Labs, Nokia serves communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.
In 2018, Nokia Bell Labs was named Official Technology Partner of Alex Thomson Racing. Together, we will explore a whole new level of team performance, and seek to shape the future of human experience.