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#MastWalk wins Best Use of PR
Alex Thomson climbed to the top against some of the best brands in Sport last night at the BT Sports Industry Awards for their #MastWalk viral marketing campaign. The latest stunt created by Alex Thomson Racing saw the single handed skipper take a dramatic dive from the tip of the HUGO BOSS mast. The #MastWalk has been a viral sensation with his channel boasting over a million views in a matter of days. The stunt required organisation and attention to Read More
Technical Update on HUGO BOSS 2016 Build
Progress is being made everyday at the boat yard in Hampshire where HUGO BOSS is being constructed, at this stage the HUGO BOSS technical team are busy building what will be one of the fastest IMOCA open 60′s in the fleet, whilst aiming for a reliable racing machine. The nomex & composites have been laid onto the deck mould ready to be joined to the hull when construction has been completed in the coming weeks. Once the two are together as a complete piece, Read More
Alex Thomson Racing partners with graphene specialist Haydale
A collaboration agreement with Alex Thomson Racing has been signed today with Haydale Graphene Industries plc. Alex Thomson Racing (ATR) has reached an agreement with Haydale Graphene Industries plc (Haydale). The Technical Team at ATR will implement their graphene based products and technology in their latest Research and Development programme. Haydale technology has been selected to be used in future design concepts of the HUGO BOSS IMOCA 60 which Alex Read More
Pace increases for the ATR Technical Team
Alex Thomson’s Technical Team turns their focus to the new boat which is in final stages of construction at Green Marine. The latest racing machine has been designed by VPLP Verdier. The team are now sourcing the 20,000+ components which will be needed to complete HUGO BOSS in time for her launch this summer. Alex Thomson has a busy race schedule this year onboard the new racing yacht, with the first race starting in October, the double handed Ocean Masters race Read More
Another Race Record for HUGO BOSS
Alex Thomson and Pepe Ribes crossed the equator at 01.50 GMT. HUGO BOSS has sailed from strength to strength and in the early hours of this morning crossed the line of the equator, another mile stone in the Barcelona World Race 2014-2015. HUGO BOSS crossed the line 11 days 13 hours and 50 min after the start gun was fired in Barcelona. The race has seen Thomson and Ribes consistently hold first place. The improvements the technical team made to HUGO BOSS Read More
Barcelona World Race HUGO BOSS Week 1 Highlights
One week into the race and HUGO BOSS are going strong! Holding onto first place Alex Thomson and Pepe Ribes are currently off the cost of Africa. Together onboard HUGO BOSS they made a tactical decision to leave the Canaries to Port and follow the coast of North Africa keeping HUGO BOSS firmly in the lead. Watch HUGO BOSS Week 1 Highlights Read More
RACE RECORD BROKEN
Alex Thomson and Pepe Ribes have broken the Barcelona World Race record to the Straits of Gibraltar. Thomson and Ribes skippers of HUGO BOSS entered the straits of Gibraltar in record time this evening at 19.30. It has taken Thomson and Ribes 2 days 5 hours and 50 minutes to get to the straits a critical area of the race. In previous editions the straits have provided the fleet with some of the windiest conditions in the race. The winds and sea state increase Read More
HUGO BOSS lead the way
Alex Thomson and Pepe Ribes are still in the lead today as they head towards the Gibraltar Straights. The wind speed has increased to a perfect 15-20 knots. HUGO BOSS is closely followed by Cheminees Poujoulat. Thomson and Ribes are currently 270 Nautical Miles from the Gibraltar straights. You can follow their progress on the race tracker as they approach. Read More
“Winning is what we are here for” Says Alex Thomson
The start gun fires today at 13.00 starting the Barcelona World Race 2014-2015. Alex Thomson and his co-Skipper Pepe Ribes will sail HUGO BOSS an IMOCA 60 racing yacht 26,000 Nautical Miles, non-stop, unassisted around the globe. British sailor Alex Thomson, and his co-skipper Pepe Ribes, are one of 8 teams to set sail in the Barcelona World Race (BWR) this afternoon, when the starting signal is given off the coast of the Spanish city. The Barcelona World Read More