Today Alex Thomson Racing secured a partnership with premium energy drink brand, Rich Energy. Alex Thomson Racing will use this new British energy drink, made with pure Alpine mineral water, to fuel the Alex Thomson Racing Team as they prepare for the start of the Vendée Globe on the 6th November.
The start is less than 30 days away and the team are working round the clock to ensure Alex is prepared for the solo, unassisted round the world race. The race starts in Les Sables d’ Olonne, France, and is one of sport’s most extreme endurance challenges. The Vendée Globe is a non-stop, unassisted race around the globe and on average will take 26,000 nautical miles to complete. Just 71 of the 138 starters since the event began (in 1989) have ever made the finish, and three have lost their lives along the way. The highly competitive nature of the race means that Alex has to de-prioritise basic human needs whilst racing solo around the world.
Rich Energy is a premium UK energy drink made with pure Alpine mineral water which has developed over the last 6 years. Rich Energy are renowned for sponsoring extreme sports athletes and events including F3 drivers, TT races, world champion boxers, endurance races , surfing , aviation and varied technologies in sport. The Alex Thomson Racing Team is a proud addition to their ambassador roster and is in keeping with their core brand values of innovation and premium high performance.
CEO of Alex Thomson Racing explains “Rich Energy fits perfectly with our existing sponsors. They are a company and brand that share our ambitions and goals- success. Our partnership with Rich Energy drinks could not have come at a better time. The team are currently working round the clock to achieve 100% performance in preparation for the Vendée Globe.”
William Storey from Rich Energy commented; “Our team at Rich Energy are extremely excited to be working with Alex Thomson Racing. Alex is one of the most exciting and successful yachtsmen of his generation and we are honoured to be able to help him on his quest to become the first British Sailor to win the Vendée Globe”.
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Rich Energy is a premium British energy drink.
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