In its sport sponsorship activities, HUGO BOSS focuses primarily on the four sports of sailing, soccer, golf and motorsports, which reflects the brand’s values including dynamism, perfection and precision. The partnership between the group and Alex Thomson Racing Team became the official lead sponsor of the racing team.
The IMOCA 60 yacht has been sailing under the BOSS logo ever since. In addition, HUGO BSS outfits Alex Thomson and his team with high-performance clothing for every conceivable type of weather and also wardrobes them with high-fashion apparel for all of their formal events and functions.
Meet The Team
Five° West Ltd
Five° West is a sports consultancy specialising in the sailing and marine industry. The team’s experience in professional sailing allows development and delivery of a fully integrated solution for brands, rights holders and sports governing bodies. Five° Wests services include Sponsorship Consultancy, Commercial Rights Management, Marine Infrastructure Projects, Technical Campaign Management, Talent Representation and Host City Bid Management.
Five° West’s exceptional experience and connections within the sports industry and the world of business, enables the team to deliver high value return on objectives and investment. As a company they maximise the commercial potential of professional sailing and marine projects on a world stage, as well as shaping the careers of sports personalities and talent.
As CEO Stewart has overall responsibility for the running of the boat and the Alex Thomson Racing team.
Director and Skipper
Alex is the founder of Alex Thomson Racing and the skipper of the HUGO BOSS IMOCA 60.
Ross joined ATR in 2003 and has overall responsibility for all technical aspects of the boat and for the boat crew.
As Operations Manager, Amanda is responsible for all company operations, processes, finance, legal and HR.
Louise assists with all areas in the team, including running of the office, administration, events and finance and has been part of the team since 2008
Emma joined the team in 2017 to manage key partnerships with Alex Thomson Racing.
Digital Content Co-ordinator & Creator
Joe joined ATR in 2017 and looks after our social media channels as well as creating still & moving content for the team.
Philippe looks after the day to day running of HUGO BOSS, making sure she gets where she needs to be!
Technical Logistics Coordinator
Alastair joined the team in 2017 and takes care of all technical logistics for Alex Thomson Racing.
Nick joined the team in 2018 and is Philippe's right-hand man, looking after the boat and crew onboard.
Andrew joined the team in 2017 and is a core member of the crew with two successful HUGO BOSS tours already under his belt.
Peter came onboard to focus on the design of the new HUGO BOSS, ready for the 2020 Vendée Globe. Peter works closely with our designers VPLP and boat builder Jason Carrington.
Marketing & Sponsorship Manager
Amanda is responsible for managing the team's key sponsorship's and for all marketing activity within the team.