Hugo Boss Logo
In its sports sponsorship activities, HUGO BOSS focuses primarily on four sports: sailing, soccer, golf and Formula One racing. Sailing offers the brand a platform for demonstrating its fashion competence both on land and at sea. HUGO BOSS outfits Alex Thomson and his team with high-performance clothing for every conceivable type of weather, and also wardrobes them with high-fashion apparel for all of their formal events and functions.

The HUGO BOSS Group is one of the market leaders in the upper premium and luxury segment of the global apparel market. The Group focuses on the development and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the company is active in 127 countries, with 12,500 employees, and generated net sales of EUR 2.4 billion in fiscal year 2013, making it one of the most profitable listed apparel manufacturers in the world.

Mercedes-Benz Logo

Mercedes-Benz is the inventor of the automobile – and since 1886 shaped its future with passion. As pioneers of the automotive industry, it is the ambition of Mercedes-Benz to commit and to carry forward the tradition of the brand with ground-breaking technologies and high-quality products. The brand promises “The best or nothing“. Like no other automotive brand, Mercedes-Benz appeals in equal measure to the hearts and minds of its customers. As the world’s most valuable premium automobile brand modern luxury is style and position of the brand. Mercedes-Benz enjoys an excellent reputation in terms of quality, safety, comfort, design and integrated, sustainable mobility.


Black stays cool – black pigments from BASF reflect long-wave solar radiation thus dark surfaces stay much cooler.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

Gleistein Ropes Logo

Gleistein Ropes is one of the world’s leading rope manufacturers. Founded in 1824 as a supplier for the vast north German shipping industry, the Gleistein group today provides premium solutions across a broad range of sectors. Besides its involvement in the highly demanding segment of top class yacht racing and catering to the needs of the super yacht industry, Gleistein also services both the commercial and recreational marine markets as well as catering to diverse industrial applications. With a strong focus on performance, reliability and durability, the company is recognised across the globe for its advanced textile rope production capabilities and innovative finishing technologies. On top of its range of several thousand different types of synthetic fibre ropes, Gleistein can tailor just about any solution conceivable for specific applications. Its state-of-the-art production facilities at its headquarters in Bremen, Germany, and subsidiary in Trencin, Slovakia, boast a combined area of more than 17,000m2 and are both certified in accordance with ISO 9001:2008.


Is a world-leading manufacturer of marine safety equipment and clothing for the commercial and leisure marine industries. Based in Gosport, Hampshire the company designs and manufactures bespoke safety equipment for several countries’ Special Forces, the UK government’s Environment Agency and the aviation and oil industries. Crewsaver is part of the Survitec Group.

Haydale Logo

Haydale has developed a patent-pending proprietary scalable plasma process to functionalise graphene and other nanomaterials. This enabling technology can provide Haydale with a rapid and highly cost-efficient method of supplying tailored solutions to enhance applications for both raw material suppliers and product manufacturers.

The Haydale method is an enabling technology, allowing the Company to work with a raw material producer who seeks to add value to the base product and tailor the outputs to meet the target applications of the end user.

Haydale, based in South Wales and housed in a purpose-built facility for processing and handling nanomaterials, is facilitating the application of graphenes and other nanomaterials in fields such as inks, sensors, energy storage, photovoltaics, composites, paints and coatings.


Since 1917, Bainbridge has delivered pioneering Sail & Hardware products – the first in the world to weave cloth incorporating the latest synthetic fibres and the unique development of composite technology to produce the winning Aquabatten and Sailman systems

With such a strong pedigree, it’s no wonder that Bainbridge products have been the choice of countless professional skippers in global races throughout the last century.

Today Bainbridge still leads the field with a complete range of Grand Prix Nylon, Precision Woven Polyester and Performance Laminates – utilising the very latest yarns and finishing techniques to produce race winning products – all of which are available through Bainbridge Sail & Cover

Bainbridge also is one of the UK’s leading marine distributors, supplying a portfolio of over 20,000 lines to chandlers, boat builders, riggers and marine engineers. With such a comprehensive range, combined with leading availability and service, Bainbridge Marine is a first by choice partner to the UK marine industry


Rich Energy is a world leading energy drink developed over the last 6 years in the UK. The end result is a premium high performance energy drink that performs as a stand-alone energy drink fuelling extreme athletes and as a peerless mixer with a clean crisp taste. Made with pure Alpine mineral water and luxury ingredients Rich Energy takes the energy drink sector to a new level of excellence.

We are very proud to partner with Alex Thomson Racing who are recognised world leaders both in technology and performance. The ethos of innovative, premium high performance and creativity in incredibly testing environments with world level endurance and skills is a perfect match for our brand.