Alex Thomson Racing

Hugo Boss

#MastWalk wins Best Use of PR

Alex Thomson climbed to the top against some of the best brands in Sport last night at the BT Sports Industry Awards for their #MastWalk viral marketing campaign. The latest stunt created by Alex Thomson Racing saw the single handed skipper take a dramatic dive from the tip of the HUGO BOSS mast. The #MastWalk has been a viral sensation with his channel boasting over a million views in a matter

Friday 1st May Read More

Technical Update on HUGO BOSS 2016 Build

Progress is being made everyday at the boat yard in Hampshire where HUGO BOSS is being constructed, at this stage the HUGO BOSS technical team are busy building what will be one of the fastest IMOCA open 60's in the fleet, whilst aiming for a reliable racing machine. The nomex & composites have been laid onto the deck mould ready to be joined to the hull when construction has been

Thursday 2nd April Read More

Alex Thomson Racing partners with graphene specialist Haydale

A collaboration agreement with Alex Thomson Racing has been signed today with Haydale Graphene Industries plc Alex Thomson Racing (ATR) has reached an agreement with Haydale Graphene Industries plc (Haydale). The Technical Team at ATR will implement their graphene based products and technology in their latest Research and Development programme. Haydale technology has been selected to be used in future design concepts of the HUGO BOSS IMOCA 60 which Alex Thomson

Wednesday 25th February Read More
  • Friday 1st May #MastWalk wins Best Use of PR ...
  • Thursday 2nd April Technical Update on HUGO BOSS 2016 Build ...
  • Wednesday 25th February Alex Thomson Racing partners with graphene specialist Haydale ...
Alex Thomson

Congrats to @DongfengRacing for completing leg 6 Itajai - Newport in 1st place! https://t.co/xoheqDOGBe
- Thursday May 7 - 3:28pm

Head over to our Facebook page and take a look behind the scenes of last years award winning #mastwalk video. http://t.co/bVqVxBcpep
- Tuesday May 5 - 3:44pm

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One week into the race and HUGO BOSS are going strong! Holding onto first place Alex Thomson and Pepe Ribes are currently off the cost of Africa. Together onboard HUGO BOSS they made a tactical decision to leave the Canaries to Port and follow the coast of North Africa keeping HUGO BOSS firmly in the lead.

Watch HUGO BOSS Week 1 Highlights

One week into the race and HUGO BOSS are going strong! Holding onto first place Alex Thomson and Pepe Ribes are currently off the cost of Africa. Together onboard HUGO BOSS they made a tactical decision to leave the Canaries to Port and follow the coast of North Africa keeping HUGO BOSS firmly in the lead.

Watch HUGO BOSS Week 1 Highlights

Check out the full story at http://www.hugoboss.com/mastwalk/

Go behind the scenes as solo round the world yachtsman Alex Thomson performs a daring feat on board his high-speed yacht, HUGO BOSS: He climbs up the 30-meter high mast of the moving vessel and dives into the ocean. Watch the official #mastwalk video at http://bit.ly/mastwalk

This is not the first stunt we’ve seen from Alex – two years ago he completed the “Keel Walk”, a stunt that has become famous throughout the world – watch the video at http://www.youtube.com/watch?v=B2PQfJ2SAg4

To find out more…..
http://www.facebook.com/alexthomsonracing
https://twitter.com/ATRacing99
https://twitter.com/AlexThomson99
http://www.hugoboss.com
#mastwalk

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