Alex Thomson Racing

Hugo Boss

Mercedes-Benz announce partnership with Alex Thomson Racing

Alex Thomson Racing are today announcing that Mercedes-Benz has joined HUGO BOSS as a core sponsor of the team’s IMOCA 60 Ocean Masters race campaign. Yesterday’s announcement at the World Premiere of the Mercedes-Benz GLC in Metzingen brings the prestigious global automotive company into the offshore sailing world and creates a new and exciting partnership for the team and HUGO BOSS. The Mercedes-Benz heritage compliments Alex Thomson Racing’s values of passion,

Thursday 18th June Read More

#MastWalk wins Best Use of PR

Alex Thomson climbed to the top against some of the best brands in Sport last night at the BT Sports Industry Awards for their #MastWalk viral marketing campaign. The latest stunt created by Alex Thomson Racing saw the single handed skipper take a dramatic dive from the tip of the HUGO BOSS mast. The #MastWalk has been a viral sensation with his channel boasting over a million views in a matter

Friday 1st May Read More

Technical Update on HUGO BOSS 2016 Build

Progress is being made everyday at the boat yard in Hampshire where HUGO BOSS is being constructed, at this stage the HUGO BOSS technical team are busy building what will be one of the fastest IMOCA open 60's in the fleet, whilst aiming for a reliable racing machine. The nomex & composites have been laid onto the deck mould ready to be joined to the hull when construction has been

Thursday 2nd April Read More
  • Thursday 18th June Mercedes-Benz announce partnership with Alex Thomson Racing ...
  • Friday 1st May #MastWalk wins Best Use of PR ...
  • Thursday 2nd April Technical Update on HUGO BOSS 2016 Build ...
Alex Thomson

An inspirational sailor, good luck tomorrow! #raceforall https://t.co/RWFrlbSAPO
- Friday Jun 26 - 2:23pm

Congratulations to our neighbours across the water on their new sponsorship! https://t.co/SYaLsiQdJe
- Wednesday Jun 24 - 11:41am

Congrats to @ADORlog what a thrilling ride it was following @volvooceanrace https://t.co/U4wdpuGLpo
- Monday Jun 22 - 1:46pm

We have a new partnership at @ATRacing99 with @MercedesBenz joining @HUGOBOSS as new sponsor! http://t.co/0pkL2TThVf http://t.co/n9NsTIoLkT
- Thursday Jun 18 - 9:52am

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One week into the race and HUGO BOSS are going strong! Holding onto first place Alex Thomson and Pepe Ribes are currently off the cost of Africa. Together onboard HUGO BOSS they made a tactical decision to leave the Canaries to Port and follow the coast of North Africa keeping HUGO BOSS firmly in the lead.

Watch HUGO BOSS Week 1 Highlights

One week into the race and HUGO BOSS are going strong! Holding onto first place Alex Thomson and Pepe Ribes are currently off the cost of Africa. Together onboard HUGO BOSS they made a tactical decision to leave the Canaries to Port and follow the coast of North Africa keeping HUGO BOSS firmly in the lead.

Watch HUGO BOSS Week 1 Highlights

Check out the full story at http://www.hugoboss.com/mastwalk/

Go behind the scenes as solo round the world yachtsman Alex Thomson performs a daring feat on board his high-speed yacht, HUGO BOSS: He climbs up the 30-meter high mast of the moving vessel and dives into the ocean. Watch the official #mastwalk video at http://bit.ly/mastwalk

This is not the first stunt we’ve seen from Alex – two years ago he completed the “Keel Walk”, a stunt that has become famous throughout the world – watch the video at http://www.youtube.com/watch?v=B2PQfJ2SAg4

To find out more…..
http://www.facebook.com/alexthomsonracing
https://twitter.com/ATRacing99
https://twitter.com/AlexThomson99
http://www.hugoboss.com
#mastwalk

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