British skipper Alex Thomson is a major talent in international yacht racing. Competing in the high-speed, extreme IMOCA 60 class, Alex has been sponsored by HUGO BOSS since 2003, making their relationship one of the longest and most coveted in sailing and sports sponsorship history.
January 20th 2017, Alex finished the Vendee Globe in 2nd place, being the fastest Britain to sail single handedly, non stop around the globe, finishing the race in 74 days 19 hours 35 minutes.
In its sport sponsorship activities, HUGO BOSS focuses primarily on the four sports of sailing, soccer, golf and Formula One racing, which reflects the brand’s values including dynamism, perfection and precision. The partnership between the group and Alex Thomson Racing Team became the official lead sponsor of the racing team.
The IMOCA 60 yacht has been sailing under the BOSS logo ever since. In addition, HUGO BSS outfits Alex Thomson and his team with high-performance clothing for every conceivable type of weather and also wardrobes them with high-fashion apparel for all of their formal events and functions.
Meet The Team
Five° West Ltd
Five° West is a sports consultancy specialising in the sailing and marine industry. The team’s experience in professional sailing allows development and delivery of a fully integrated solution for brands, rights holders and sports governing bodies. Five° Wests services include Sponsorship Consultancy, Commercial Rights Management, Marine Infrastructure Projects, Technical Campaign Management, Talent Representation and Host City Bid Management.
Five° West’s exceptional experience and connections within the sports industry and the world of business, enables the team to deliver high value return on objectives and investment. As a company they maximise the commercial potential of professional sailing and marine projects on a world stage, as well as shaping the careers of sports personalities and talent.
As CEO Stewart has overall responsibility for the running of the boat and the Alex Thomson Racing team.
Director and Skipper
Alex is the founder of Alex Thomson Racing and the skipper of the HUGO BOSS IMOCA 60.
Ross joined ATR in 2003 and has overall responsibility for all technical aspects of the boat and for the boat crew.
Louise assists with all areas in the team, including running of the office, administration, events and finance and has been part of the team since 2008
Will joined Alex Thomson Racing in 2008 as the Rigging Manager for Alex Thomson Racing.
Emma joined the team in 2017 to manage key partnerships with Alex Thomson Racing.
As Operations Manager, Amanda is responsible for all company operations, processes, finance, legal and HR.
Digital Content Co-ordinator & Creator
Joe joined ATR in 2017 and looks after our social media channels as well as creating still & moving content for the team.
Technical Logistics Coordinator
Alastair joined the team in 2017 and takes care of all technical logistics for Alex Thomson Racing.
Marketing & Sponsorship Manager
Amanda is responsible for managing the team's key sponsorship's and for all marketing activity within the team.