British skipper Alex Thomson is a major talent in international yacht racing. Competing in the
high-speed, extreme IMOCA 60 class, Alex has been sponsored by HUGO BOSS since 2003, making their relationship one of the longest and most coveted in sailing and sports sponsorship history.
January 20th 2017, Alex finished the Vendee Globe in 2nd place, being the fastest Britain to sail single handedly, non stop around the globe, finishing the race in 74 days 19 hours 35 minutes.
In its sport sponsorship activites, HUGO BOSS focuses prmarioly on the four sports of sailing, soccer, golf and Formula One racing, which reflects the brand’s values including dynamism, perfection and precision. The partnership between the group and Alex Thomson Racing Team became the official lead sponsor of the racing team. The IMOCA 60 yacht has been sailing under the BOSS logo ever since. In addition, HUGO BSS outfits Alex Thomson and his team with high performance clothing for every conceivable type of weather and also wardrobes them with high-fashion apparel for all of their formal events and functions.
Meet The Team
Five° West Ltd
Five° West is a sports consultancy specialising in the sailing and marine industry. The team’s experience in professional sailing allows development and delivery of a fully integrated solution for brands, rights holders and sports governing bodies. Five° Wests services include Sponsorship Consultancy, Commercial Rights Management, Marine Infrastructure Projects, Technical Campaign Management, Talent Representation and Host City Bid Management.
Five° West’s exceptional experience and connections within the sports industry and the world of business, enables the team to deliver high value return on objectives and investment. As a company they maximise the commercial potential of professional sailing and marine projects on a world stage, as well as shaping the careers of sports personalities and talent.
As Managing Director Stewart has overall responsibility for the running of the HUGO BOSS and Alex Thomson Racing team.
Director and Skipper
Alex is the founder of Alex Thomson Racing and the skipper of the HUGO BOSS IMOCA 60.
Ross holds responsibility for ensuring HUGO BOSS is race ready and is overall project manager for all yachts and their crews.
Will joined Alex Thomson Racing in 2008 as the Rigging Manager for Alex Thomson Racing.
Marketing and Sponsorship
Amanda is the Marketing and Sponsorship manager at Alex Thomson Racing having joined the team initially in December 2010 in the Events & Logistics role.
PR and CRM Manager
Sarah joined Alex Thomson Racing in September 2014 as the PR and CRM Manager. Sarah is responsible for liaising with the global press ensuring maximum coverage for Alex Thomson Racing and providing a return on investment for the sponsors.
Digital and Media Co-Ordinator
Josh joined Alex Thomson Racing in August 2014 as Digital Media Co-ordinator where his focus is on everything Digital!
Louise joined Alex Thomson Racing in 2008. Louise currently ensures everything behind the scenes runs smoothly and efficiently throughout the company.
Technical Logistics and Project Administrator
Alex joined the team in 2015 tasked with technical logistics ensuring day to day tasks run smoothly.
Systems & Inventory Manager
Jack joined the team in 2015 to ensure all systems & safety equipment are in working order and all provisions are onboard.
Emma joined the team in 2017 to manage key partnerships with Alex Thomson Racing.