#MastWalk wins Best Use of PR

Alex Thomson climbed to the top against some of the best brands in Sport last night at the BT Sports Industry Awards for their #MastWalk viral marketing campaign. The latest stunt created by Alex Thomson Racing saw the single handed skipper take a dramatic dive from the tip of the HUGO BOSS mast. The #MastWalk has been a viral sensation with his channel boasting over a million views in a matter of days. The stunt required organisation and attention to Read More